Health Check Package eCommerce
Package sales up in the first three months, with call-centre load visibly down.
The challenge
A top-tier private hospital wanted its website to become a platform selling customisable health packages — pick a screening set, add or remove tests, pay online — with vouchers redeemable both on the site and on site.
What GIPSIC did
A full UX/UI rebuild for a wide age range of users, plus an e-commerce layer built for health services: checkout on a payment gateway, voucher codes with expiry and quota that work across channels, and a back office for packages, promotions, sales and ERP accounting integration.
The outcome
Package sales rose over the first three months, call-centre workload dropped clearly, and the voucher system made flash-deal campaigns practical.